MICHELIN / MOTION FOR LIFE
Shooted in France, Morocco, India, South Korea, Alaska, Mexico & New-York, this global campaign was released in 2020 after winning the pitch. It was among one of the most effective campaign in 2022, winning Gold at the French EFFIE AWARDS.
Client : MICHELIN
Agency: BETC
Role: Conception / Art Direction
Director : Joakim & Lalou
Production: CONTROL FILMS
Year : 2020
Awards
GOLD Effie 2022 - Creative effectiveness
