LACOSTE / THE RUN
This new Lacoste campaign is an ode to the love of play.
For the ones who don’t just play the game, but live it.
A vision of life shaped by elegance, confidence, and instinctive style.
Because Life is a beautiful sport.
Client : LACOSTE
Agency: BETC
Role: Conception / Art Direction
Director : Fredrik Bond
Production: LA/PAC
Photographer : Angelo Penneta
Year : 2026
