Rayhaan Khodabux
Upside down world

ALPINE / UPSIDE DOWN WORLD

Welcome to the upside down world.
For the launch of the new electric car A290 electric car, we decided to show the refined design
of the A290 in a very unconventional way. A daring artistic approach, true to Alpine DNA.
The campaign was launched all across Europe in early 2025.

Client : ALPINE

Agency: BETC

Role: Conception / Art Direction / Copywriting

Year : 2025

ALPINE — campaign visual
ALPINE — campaign visual
ALPINE — campaign visual
ALPINE — campaign visual
ALPINE — campaign visual
ALPINE — campaign visual
ALPINE — campaign visual
ALPINE — campaign visual
ALPINE — campaign visual
ALPINE — campaign visual
ALPINE — campaign visual
ALPINE — campaign visual
ALPINE — campaign visual
ALPINE — campaign visual
ALPINE — campaign visual
ALPINE — campaign visual