
CITROËN / WANNA PLAY?
Little car. Biiiiiiiig fun.
To launch the all-new Citroën Ami, we blew up the rules of automative advertising to reimagine what driving should feel like: a fkn joyride
Client : CITROËN
Agency: BETC
Role: Conception / Art Direction
Director: Torben Kjelstrup
Production: SOLDATS
Year : 2025
Awards
2025 CRESTA Awards Bronze for Film Craft / Art Direction
2025 CRESTA Awards Bronze for Film Craft / Special Effects
2025 Shots Awards in VFX / Shortlist










